Key terms

Last modified: Dec 6, 2014

  1. 1. Personal information
  2. 2. iTagTip Account
  3. 3. Cookie
  4. 4. Anonymous identifier
  5. 5. IP address
  6. 6. Server logs
  7. 7. Sensitive personal information
  8. 8. Non-personally identifiable information
  9. 9. Pixel tag
  10. 10. Theme
  11. 11. Tag
  12. 12. Tip

Personal information

This is information which you provide to us which personally identifies you, such as your name, email address or billing information, or other data which can be reasonably linked to such information by iTagTip.

ITagTip Account

You may access some of our services by signing up for a iTagTip Account and providing us with some personal information (typically your name, email address and a password). This account information will be used to authenticate you when you access iTagTip services and protect your account from unauthorized access by others. You can edit or terminate your account at any time through your iTagTip Account settings.

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.

Anonymous identifier

An anonymous identifier is a random string of characters that is used for the same purposes as a cookie on platforms, including certain mobile devices, where cookie technology is not available.

IP address

Every computer connected to the Internet is assigned a unique number known as an Internet protocol (IP) address. Since these numbers are usually assigned in country-based blocks, an IP address can often be used to identify the country from which a computer is connecting to the Internet.

Server logs

Like most internet services, our servers automatically record information related to requests made. These “server logs” typically include your request, Internet Protocol address, smartphone type, language, the date and time of your request and one or more cookies that may uniquely identify your device.

Sensitive personal information

This is a particular category of personal information relating to confidential medical facts, racial or ethnic origins, political or religious beliefs or sexuality.

Non-personally identifiable information

This is information that is recorded about users so that it no longer reflects or references an individually identifiable user.

Pixel tag

A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking activity on websites, or when emails are opened or accessed, and is often used in combination with cookies.


Every service offered on the iTagTip platform is referred to as a “theme”. Themes have specific purposes, specific perimeters (zones), TAG types with related META data, and rules governing how the TAG and TIP cycle work. These themes are downloaded to your account from the theme store.


A TAG is made up of a specific latitude (LAT) and longitude (LONG) marking a spot on the earth, and associated data. This data is labelled under names describing its purpose. Put together this is called META data. TAGs can be user curated (submitted by smartphone or directly on the web site). They can also be created through interfaces to other sources of relevant locational information.


A TIP is essentially a TAG that has been delivered to the smartphone user based on proximity and other selection parameters. A user can restrict the time, quantity and type of TIPs received. The user can also create a “filter” of selection values that will be applied to ensure the TAG is suitable for transmission to the smartphone.